Best AI Visibility Tools for 2026

1. Writesonic — Best Overall for AI Visibility

Writesonic has evolved well beyond being an AI writing tool. Its current platform combines AI search visibility, content creation, SEO auditing and workflows designed to actually improve the visibility it’s measuring.

That’s why it gets my top spot.

What Writesonic Does

Writesonic’s AI Search Visibility functionality can monitor how a brand appears across AI platforms and then connect those insights with content and SEO workflows.

Its Starter and Basic plans currently track ChatGPT, Gemini and Google AI Overviews. Higher-tier enterprise coverage expands significantly, with Writesonic listing ten AI platforms including Perplexity, Claude, Grok, DeepSeek, Copilot, Meta AI and Google AI Mode.

Why It Made the List

The differentiator is the loop between finding a visibility problem and doing something about it.

A pure monitoring platform might tell you that competitors are beating you across a group of prompts.

Useful.

Writesonic can also connect that intelligence to content, site audits and optimization workflows. That’s much closer to what most marketers actually want.

Key Strengths

• AI brand visibility tracking
• Prompt monitoring
• Competitor intelligence
• Sentiment analysis on higher tiers
• AI content creation
• SEO/site auditing
• Visibility and content workflows in one platform

Best For

Marketing teams that want one system covering AI visibility, SEO and content rather than assembling several specialized tools.

Pros

• Strong combination of monitoring and action
• Mature AI content capabilities
• SEO and GEO under one roof
• Daily prompt tracking
• Scales into much broader AI-engine coverage

Cons

• Broader AI-engine coverage can require higher tiers
• More platform than a business needs if it only wants simple monitoring
• Pricing rises quickly as requirements become more sophisticated

Pricing

Writesonic currently lists Starter at $79/month billed annually, Basic at $199 and Growth at $399, with enterprise pricing available separately. Starter includes 50 tracked prompts and a free trial.

Gary’s Take

Writesonic is where I’d start if the goal is not merely to measure AI visibility but improve it.

If you only want a dashboard showing whether ChatGPT mentions your company, it’s probably more software than you need.

If you’re building AI search into an actual marketing program, the broader workflow makes much more sense.

2. Semrush — Best for Combining SEO and AI Visibility

Semrush has an advantage that most dedicated AI visibility startups don’t: it’s already an established SEO platform.

That matters.

AI search hasn’t replaced Google SEO. Marketers increasingly need to understand both.

What Semrush Does

Semrush’s AI Visibility Toolkit monitors brand performance in AI search and includes AI visibility analysis, competitor research, prompt research, prompt tracking and AI-focused site auditing.

The current Base AI Visibility plan tracks mentions across ChatGPT, Google AI, Gemini and Perplexity.

Why It Made the List

The value isn’t simply “Semrush now tracks AI.”

It’s the ability to put AI visibility alongside keyword research, technical SEO, competitive analysis and the rest of an established search stack.

That becomes particularly useful if your team already lives in Semrush.

Key Strengths

• AI visibility analysis
• Competitor research
• Prompt research
• Daily prompt tracking
• AI-readiness site auditing
• Massive traditional SEO ecosystem

Best For

SEO teams that want AI visibility integrated into a broader search strategy.

Pros

• Excellent traditional SEO capabilities
• AI competitor intelligence
• Strong prompt research
• Familiar ecosystem for existing Semrush users
• Good bridge between SEO and GEO

Cons

• AI visibility is an additional cost
• Less focused on directly fixing content than content-centric platforms
• Can become expensive when multiple Semrush products are stacked together

Pricing

Semrush currently lists its AI Visibility Base plan at $99 per month per domain when billed annually. It includes 25 tracked custom prompts, one domain for Brand Performance, competitor analysis and prompt research. There is currently no free trial for this toolkit.

Gary’s Take

If you’re already paying for Semrush, I’d look very carefully at its AI visibility offering before buying another standalone tool.

One dashboard that your team actually uses usually beats four clever dashboards everybody forgets the password to.

3. SE Ranking / SE Visible — Best Value for SEO and AI Visibility

SE Ranking has taken an interesting approach by developing SE Visible as a dedicated AI visibility product while maintaining its broader SEO platform.

That gives marketers flexibility.

What SE Visible Does

SE Visible monitors brand mentions, sentiment, competitors and sources across ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity.

The broader SE Ranking platform also offers AI visibility tracking alongside conventional SEO tools.

Why It Made the List

The pricing-to-tracking ratio is competitive.

SE Visible’s Basic plan currently includes 200 prompts and approximately 12,000 AI answers analyzed per month across three projects. That’s considerably more tracking capacity than several similarly priced alternatives.

Key Strengths

• Five major AI environments
• Visibility and sentiment tracking
• Competitor benchmarking
• Source analysis
• Multi-project support
• Agency-oriented capabilities

Best For

SMBs, SEO teams and agencies that want substantial AI tracking without immediately jumping into enterprise pricing.

Pros

• Generous prompt allowance
• Good AI-engine coverage
• Dedicated visibility product
• Strong traditional SEO ecosystem available
• Agency-friendly positioning

Cons

• Product structure can be confusing because SE Ranking has multiple AI-search offerings
• Content optimization isn’t as central as it is with Frase or Surfer
• Advanced tiers become substantially more expensive

Pricing

SE Visible currently starts at $99/month, with 200 prompts, three projects and a 10-day free trial. Core starts at $189 and Plus at $355.

Gary’s Take

This is one I’d put high on the shortlist for a small or midsized marketing team.

The reason is boring—in a good way.

You’re getting a meaningful amount of monitoring for the money without paying enterprise prices for an enterprise dashboard you don’t need.

4. Peec AI — Best Dedicated AI Visibility Analytics Platform

Peec AI is different from Semrush or Surfer because AI visibility isn’t an extra feature attached to another product.

It’s the product.

What Peec AI Does

Peec tracks AI search performance using metrics including visibility, position and sentiment, while providing competitor and citation-source intelligence.

Current model choices include ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini, with plan limits determining how many models can be selected.

Why It Made the List

Peec keeps the focus relatively tight:

Set up the prompts that matter, track visibility across AI systems, understand competitors and citations, and use the data to guide your strategy.

There’s value in a tool knowing what it wants to be.

Key Strengths

• Daily prompt tracking
• Visibility tracking
• Position monitoring
• Sentiment
• Competitor benchmarking
• Citation/source intelligence
• Multi-country capabilities
• Agency plans

Best For

SEO, content and brand teams that want serious AI-search analytics without buying another full traditional SEO suite.

Pros

• Purpose-built for AI search
• Clean focus on actionable visibility metrics
• Flexible model selection
• Unlimited users on brand plans
• Strong agency options

Cons

• Not a replacement for a full SEO platform
• Content creation isn’t the main product
• Additional model requirements affect the economics

Pricing

Peec currently lists its brand Starter plan at $95/month, including 50 prompts, three selected models, daily tracking, unlimited users and one project. Higher tiers expand prompts and projects.

Gary’s Take

Peec is one of the more interesting choices if you already have your SEO and content stack figured out.

You’re not buying Peec because you need another keyword research tool.

You’re buying it because you specifically want to understand AI search.

I like that clarity.

5. Profound — Best for Enterprise AI Visibility

Profound is aiming further upmarket than many tools on this list.

Its Answer Engine Insights product goes beyond simple mention counting into visibility, citations, sentiment, share of voice, positioning and deeper brand analysis.

What Profound Does

Profound sends tracked prompts to AI answer engines and analyzes the responses.

Its broader platform also includes Agent Analytics, prompt-volume intelligence and agent-based content workflows.

Why It Made the List

Profound treats AEO as an enterprise marketing discipline rather than a little SEO add-on.

That’s probably excessive for a local plumber.

For a multinational brand trying to understand how AI represents products across markets? Very different story.

Key Strengths

• Visibility and share of voice
• Citation analysis
• Sentiment
• Competitive positioning
• AI traffic/agent analytics
• Enterprise controls
• AEO-oriented workflows

Best For

Large brands, enterprise marketing departments and agencies running sophisticated AEO programs.

Pros

• Deep AI-search analytics
• Strong brand-perception functionality
• Enterprise scalability
• Content/action capabilities beyond monitoring
• Broad measurement philosophy

Cons

• Advanced capabilities get expensive
• Entry plan has limited engine coverage
• Overkill for many small businesses

Pricing

Profound’s Starter plan currently begins at $99/month billed annually, but it tracks ChatGPT only and 50 prompts. Growth is $399/month and expands to three answer engines and 100 prompts. Enterprise pricing is custom.

Gary’s Take

Profound is impressive, but don’t buy an aircraft carrier because you need a canoe.

For enterprise brands where AI perception is becoming a boardroom-level issue, Profound deserves serious consideration.

For a small company trying to figure out whether ChatGPT mentions it? Start smaller.

6. Otterly AI — Best Affordable Dedicated AI Visibility Tracker

Otterly AI makes a strong case for businesses that want AI monitoring without immediately spending hundreds per month.

What Otterly AI Does

Otterly tracks prompts daily and monitors Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot on its standard coverage. Google AI Mode, Gemini and Claude are available as add-ons.

Why It Made the List

Accessibility.

The entry price makes Otterly a relatively low-risk way to start systematically tracking AI visibility.

Key Strengths

• Daily monitoring
• Multiple AI engines
• Brand reporting
• GEO auditing
• Prompt tracking
• Higher plans support larger tracking programs

Best For

Small businesses, consultants and marketers who want dedicated AI monitoring without a large software commitment.

Pros

• Low entry price
• Purpose-built AI monitoring
• Daily tracking
• Straightforward concept
• Easy entry into AI visibility measurement

Cons

• Only 15 prompts on Lite
• Some important engines require add-ons
• Doesn’t replace your content optimization stack
• Costs rise substantially at larger prompt volumes

Pricing

Otterly’s current Lite plan is $29/month, or roughly $25/month with annual billing, and includes 15 prompts. Standard and Premium increase prompt capacity substantially.

Gary’s Take

If you’re reading this article thinking, “I’m interested, Gary, but I’m not spending $400 a month to find out whether robots like me,” Otterly makes sense.

Start small.

Figure out whether AI visibility data actually changes your marketing decisions.

Then spend more if the answer is yes.

7. Surfer — Best for Content Teams Focused on AI Visibility

Surfer built its reputation around content optimization, and that’s still the reason I’d consider it.

The addition of AI visibility tracking means a content team can now connect what it’s publishing with how the brand appears in AI-generated answers.

What Surfer Does

Surfer’s AI Tracker monitors visibility, mention gaps and competitive share of voice. Current coverage includes environments such as ChatGPT, Perplexity, Google AI Overviews and Google AI Mode.

Surfer then combines that intelligence with its existing content optimization workflows.

Why It Made the List

Content is still one of the major levers marketers can actually control.

Surfer connects measurement with a mature optimization platform rather than stopping at another graph.

Key Strengths

• AI visibility tracking
• Prompt tracking
• Competitive share of voice
• Content Editor
• Content optimization
• Topical planning
• Content auditing

Best For

SEO and content teams producing or optimizing substantial amounts of organic content.

Pros

• Excellent content workflow
• AI and Google optimization together
• Established content optimization product
• Visibility insights connect naturally to content execution

Cons

• Dedicated AI trackers may offer deeper analytics
• Can be expensive if you’re buying it only for AI monitoring
• Probably unnecessary if you already have another content optimization platform you like

Pricing

Surfer currently lists Standard at $99/month billed annually, including 25 AI prompts refreshed weekly. Pro is $182/month with 50 prompts refreshed daily.

Gary’s Take

I wouldn’t buy Surfer just because you need an AI visibility dashboard.

I’d buy Surfer because content optimization is already an important part of your strategy, and AI visibility makes that platform more valuable.

That’s a much better reason.

8. Sitechecker — Best for Website Monitoring + AI Traffic

Sitechecker approaches AI visibility from a particularly practical angle: not just whether AI mentions you, but whether AI is actually sending visitors who do something.

What Sitechecker Does

Its AI visibility tools combine AI brand monitoring, Google AI Overview visibility and GA4-based AI traffic analysis.

That means Sitechecker can show sessions from AI sources, the pages receiving them, engagement behavior and conversions. It also tracks brand mentions and citations across AI systems.

Why It Made the List

Traffic and conversions are the part of AI visibility I ultimately care about most.

A visibility score is nice.

Revenue is nicer.

Key Strengths

• AI brand monitoring
• Citation monitoring
• Google AI Overview tracking
• Competitor benchmarking
• AI traffic analysis
• GA4 conversion measurement
• Traditional website monitoring

Best For

Agencies, consultants and SEO teams that want AI visibility connected to actual website performance.

Pros

• Strong GA4 integration
• Connects visibility to traffic
• Conversion measurement
• Traditional SEO/site monitoring included
• Agency-friendly features

Cons

• AI visibility isn’t the platform’s sole focus
• Dedicated AEO platforms go deeper in some areas
• Higher tracking limits can become expensive

Pricing

Sitechecker currently starts at $99/month, or $83/month with annual billing. Plans include prompt tracking for ChatGPT and Gemini, with limits increasing by tier.

Gary’s Take

I like Sitechecker’s emphasis on what happens after AI visibility.

Being cited 200 times sounds wonderful.

Did anybody visit your site?

Did anybody buy anything?

Those are still fairly important questions.

9. Frase — Best for AI-Focused Content Optimization

Frase sits in an interesting position between AI visibility monitoring and content execution.

Its core argument is essentially: don’t just tell me where I’m losing visibility—help me fix the content.

What Frase Does

Frase combines SEO and GEO content scoring, AI visibility monitoring, content creation, auditing and publishing workflows.

Its free visibility checker can examine citations across platforms including ChatGPT, Perplexity and Gemini, while paid plans integrate ongoing AI visibility into the broader content workflow.

Why It Made the List

Frase makes sense for teams where the person looking at the visibility report is also responsible for creating or updating content.

Less dashboard hopping. More doing.

Key Strengths

• AI visibility monitoring
• SEO + GEO content scoring
• Content briefs
• AI content creation
• Content auditing
• CMS publishing
• Ongoing content optimization

Best For

Small and midsized content teams that want creation, optimization and AI visibility in one workflow.

Pros

• Affordable starting point
• Strong content workflow
• SEO and GEO optimization
• Visibility monitoring built into content operations
• Free trial

Cons

• Not as analytics-focused as Peec or Profound
• Entry plan has lighter AI visibility capabilities
• Less suitable if you only need enterprise-scale monitoring

Pricing

Frase currently starts at $39/month billed annually ($49 month-to-month). Starter includes SEO/GEO scoring and AI visibility across ChatGPT and Google AI. Professional is $103/month annually and expands AI visibility capabilities and prompt limits.

Gary’s Take

Frase might be the sleeper pick on this list for a smaller content-driven business.

If you need content optimization anyway, getting AI visibility in the same system can make much more financial sense than paying separately for a dedicated monitoring platform.

Simple usually wins.

10. Goodie AI — Best Dedicated End-to-End AEO Platform

Goodie is taking a more comprehensive approach to AEO.

Rather than positioning itself simply as a tracker, Goodie describes its platform as a closed loop covering research, monitoring, optimization and measurement.

What Goodie AI Does

Goodie’s Explorer tier monitors ChatGPT, Google AI Overviews and Perplexity while incorporating optimization actions and revenue attribution.

Higher tiers expand engine coverage and add functionality such as prompt research and agentic-commerce visibility. Enterprise coverage can extend to as many as 11 AI models.

Why It Made the List

Goodie is interesting because it’s trying to solve the complete AEO workflow rather than one piece of it.

The catch?

You pay accordingly.

Key Strengths

• AI visibility monitoring
• AEO research
• Optimization actions
• Revenue attribution
• Prompt research
• Broad engine coverage at higher tiers
• Enterprise capabilities

Best For

Companies treating AEO as a serious acquisition channel rather than an experimental marketing metric.

Pros

• End-to-end AEO philosophy
• Revenue attribution
• Monitoring plus optimization
• Advanced engine coverage
• Strong enterprise direction

Cons

• Expensive starting point
• Too much platform for beginners
• Higher-end capabilities require larger plans

Pricing

Goodie’s Explorer plan currently starts at $399/month, with 100 prompts and 3,000 AI responses per month across ChatGPT, Google AI Overviews and Perplexity. A seven-day trial is available.

Gary’s Take

Goodie is one I’d watch closely.

But at $399 a month to get through the door, I’d want AI search to already matter to my business.

Don’t spend enterprise-ish money trying to prove you have a problem.

Prove the problem first. Then buy the machinery.