The best email marketing platform isn’t necessarily the one with the most features. It’s the one that gives you the right combination of email creation, audience management, automation, analytics, integrations, and pricing for the way you actually market.
For most small businesses and marketing teams, MailerLite is my pick for the best overall email marketing platform. It’s relatively easy to use, has enough automation to support sophisticated campaigns without becoming overwhelming, and offers a free plan that makes it practical for smaller lists.
But there’s no single winner for everyone. Kit is particularly strong for creators, Klaviyo is built around ecommerce, beehiiv has become a serious option for newsletter businesses, and ActiveCampaign makes more sense when sophisticated automation is the priority.
Here are my picks for the best email marketing platforms in 2026.
| Email Marketing Platform | Best For | Free Plan | Automation | Gary’s Rating |
|---|---|---|---|---|
| MailerLite | Best overall | Yes | Strong | 9.4/10 |
| ActiveCampaign | Advanced automation | No traditional free plan | Excellent | 9.2/10 |
| Kit | Creators | Yes | Strong | 9.1/10 |
| Klaviyo | Ecommerce | Yes | Excellent | 9.1/10 |
| beehiiv | Newsletters and publishers | Yes | Strong | 9.0/10 |
| GetResponse | All-in-one marketing | Limited/trial options | Excellent | 8.8/10 |
| Brevo | Multichannel marketing | Yes | Strong | 8.7/10 |
| Omnisend | Ecommerce value | Yes | Strong | 8.7/10 |
| AWeber | Beginners and small businesses | Yes | Good | 8.4/10 |
| Mailchimp | Familiarity and integrations | Limited | Good | 8.3/10 |
Quick answer: If you don’t have a specialized requirement, I’d start with MailerLite. Choose Kit if you’re a creator selling to an audience, Klaviyo or Omnisend if you’re running an ecommerce store, beehiiv if the newsletter itself is the business, and ActiveCampaign if sophisticated marketing automation matters more than simplicity.
What Is an Email Marketing Platform?
An email marketing platform is software used to collect and manage subscribers, create and send marketing emails, automate communications, segment audiences, and measure campaign performance.
The better platforms have evolved well beyond sending newsletters. Modern email marketing software can manage signup forms, landing pages, behavioral triggers, lead nurturing, ecommerce messages, customer segmentation, A/B testing, personalization, and increasingly AI-assisted content and campaign optimization.
That’s also why choosing one has become harder.
The question isn’t simply, “Can this send emails?” Almost all of them can. The better question is, “Can this platform support the marketing system I’m trying to build without adding complexity I don’t need?”
Email also increasingly overlaps with marketing automation. If automated customer journeys, lead scoring, behavioral triggers, CRM data, SMS, and multistep workflows are central to your strategy, you’re evaluating more than an email tool.
How I Chose the Best Email Marketing Platforms
I don’t think a useful comparison should simply count features. A platform with 150 features isn’t automatically better than one with 80, particularly if you’re never going to touch the other 70.
I prioritized the things that have the biggest practical impact:
- Ease of creating and sending campaigns
- Email templates and design flexibility
- Contact and list management
- Segmentation capabilities
- Marketing automation
- Forms and landing pages
- Analytics and reporting
- Integrations with other marketing software
- AI capabilities where they’re genuinely useful
- Scalability as a list grows
- Overall value for the money
- Suitability for the audience the platform claims to serve
Some platforms also extend into CRM, SMS, ecommerce, websites, and other marketing functions. That’s useful when the pieces work together, but I don’t give extra credit simply because a company has added another item to its feature menu.
If you’re building a larger technology ecosystem, my recommended marketing stack provides a broader way to think about how email, CRM, analytics, automation, and other tools fit together.
1. MailerLite — Best Email Marketing Platform Overall
Best for: Small businesses, marketers, bloggers, creators, and growing businesses that want a balance of simplicity and capability.
MailerLite gets my top spot because it covers the email marketing fundamentals extremely well without making users operate a miniature NASA control center to send a newsletter.
The platform includes email campaigns, templates, forms, landing pages, websites, subscriber management, segmentation, automation, ecommerce functionality, and AI-assisted features. There is enough depth for businesses to build meaningful email programs while remaining approachable for someone setting up their first serious email system.
What I Like About MailerLite
MailerLite’s biggest advantage is balance.
There are easier tools, more powerful automation platforms, and more specialized ecommerce systems. But MailerLite occupies the useful middle ground where most businesses actually live.
Key capabilities include:
- Drag-and-drop email creation
- Email automation workflows
- Subscriber segmentation
- Landing pages and signup forms
- A/B testing
- Websites and blogs
- Digital product selling
- Ecommerce integrations
- AI writing assistance
- Campaign analytics
Its free option also makes MailerLite particularly attractive for new businesses that want to start building a list before taking on another recurring software bill.
Where MailerLite Falls Short
Businesses requiring sophisticated CRM functionality, complex lead scoring, highly advanced automation, or deep ecommerce personalization can eventually outgrow MailerLite.
That’s not necessarily a weakness. Software becomes expensive and difficult to use when every platform tries to solve every possible marketing problem.
Gary’s Take
MailerLite is where I’d tell most small businesses to start.
It provides enough room to grow without making you pay for enterprise-level complexity before you need it. If your email operation eventually becomes sophisticated enough to outgrow MailerLite, that’s a pretty good problem to have.
Best for: Most small and midsized businesses
Biggest strength: Simplicity-to-capability ratio
Main limitation: Less sophisticated than advanced automation platforms
2. ActiveCampaign — Best for Advanced Email Automation
Best for: Businesses that want sophisticated automated customer journeys.
ActiveCampaign sits closer to a marketing automation platform than a basic newsletter tool.
That’s important because automation isn’t simply about scheduling an email for Tuesday morning. More sophisticated systems react to what customers actually do.
A contact might enter a workflow because they downloaded something, visited a particular page, opened an email, made a purchase, reached a lead score, or met another condition. The system can then branch into different sequences based on subsequent behavior.
ActiveCampaign is particularly strong in that environment.
What I Like About ActiveCampaign
Its strengths include:
- Advanced workflow automation
- Behavioral triggers
- Audience segmentation
- CRM capabilities
- Lead management
- Personalized email
- Ecommerce automation
- Multichannel customer journeys
- Extensive integrations
If you find yourself drawing customer journeys on a whiteboard with arrows going in six directions, ActiveCampaign starts becoming much more interesting.
For readers primarily looking for this level of functionality, my guide to the best marketing automation software goes deeper into that category.
Where ActiveCampaign Falls Short
Power creates complexity.
A small business that mainly needs a monthly newsletter, a welcome sequence, and a few promotional campaigns probably doesn’t need ActiveCampaign. You’ll pay more and spend more time configuring a system whose biggest advantages you aren’t using.
Gary’s Take
Don’t buy ActiveCampaign because you might need sophisticated automation someday. Buy it because you need sophisticated automation now.
Otherwise, start simpler.
Best for: Sophisticated customer journeys
Biggest strength: Automation
Main limitation: More complexity and cost
3. Kit — Best Email Marketing Platform for Creators
Best for: Bloggers, creators, coaches, podcasters, authors, and audience-driven businesses.
Kit, formerly ConvertKit, approaches email from a creator’s perspective.
That distinction matters. A creator typically isn’t managing email exactly like an ecommerce store or traditional sales organization. They’re building an audience, publishing content, nurturing subscribers, launching products, and potentially monetizing through memberships, courses, sponsorships, or digital products.
Kit’s feature set reflects that workflow.
What I Like About Kit
Kit combines:
- Email broadcasts
- Visual automations
- Subscriber tagging and segmentation
- Landing pages
- Signup forms
- Creator-focused commerce
- Newsletter functionality
- Audience recommendations
- Creator monetization tools
Its subscriber organization is particularly useful for creators who want one audience database that can be segmented by interests and behavior instead of maintaining a mess of overlapping lists.
Kit’s affiliate program is also unusually strong: it currently offers 50% commission on referred paid customers for their first 12 months, with qualifying affiliate tiers unlocking additional recurring commissions after the first year.
That doesn’t make Kit a better product, but it’s worth disclosing because Growth Gary may earn a commission from recommendations where affiliate links are used.
Where Kit Falls Short
Businesses with complex sales organizations, sophisticated CRM requirements, or ecommerce operations centered around large product catalogs may find more specialized platforms better suited to them.
Gary’s Take
If your business revolves around you + content + audience + products, Kit deserves to be near the top of your list.
Best for: Creators
Biggest strength: Creator-centric audience management
Main limitation: Less suited to traditional enterprise and ecommerce use cases
4. Klaviyo — Best Email Marketing Platform for Ecommerce
Best for: Ecommerce brands, particularly stores that want email deeply connected to customer and purchase data.
Klaviyo isn’t simply an email platform that happens to integrate with ecommerce. Ecommerce is central to how the platform works.
That makes it much more useful when customer behavior matters.
Instead of only knowing that someone joined your mailing list, an ecommerce-focused system can potentially use product views, purchases, order values, abandoned carts, purchase frequency, customer segments, and other commerce data to determine what someone should receive next.
What I Like About Klaviyo
Klaviyo’s strengths include:
- Ecommerce-focused segmentation
- Customer profiles
- Email and SMS
- Automated flows
- Product recommendations
- Abandoned-cart messaging
- Customer lifecycle marketing
- Revenue attribution
- Ecommerce integrations
- Personalization
The result is a platform that can become part of the ecommerce revenue engine rather than simply the place where newsletters are created.
Where Klaviyo Falls Short
If you don’t operate an ecommerce business, much of Klaviyo’s advantage disappears.
It can also become expensive as the number of contacts and messaging requirements increase.
Gary’s Take
For a serious ecommerce operation, I’d compare Klaviyo and Omnisend before choosing a general-purpose email platform.
Email marketing for ecommerce is different enough that specialization matters.
Best for: Ecommerce brands
Biggest strength: Commerce data and personalization
Main limitation: Cost and unnecessary specialization for non-ecommerce businesses
5. beehiiv — Best for Newsletter Businesses
Best for: Publishers, media businesses, newsletter creators, and entrepreneurs building a business around an audience.
beehiiv is another example of why “best email marketing software” isn’t one universal category.
If your newsletter is the product—or at least a major part of it—you need different capabilities than a plumber collecting quote requests or an ecommerce brand recovering abandoned carts.
beehiiv is designed around publishing and growing newsletters.
What I Like About beehiiv
Its ecosystem combines email publishing with:
- Newsletter creation
- Website publishing
- Audience analytics
- Referral programs
- Recommendations
- Paid subscriptions
- Advertising and monetization tools
- Audience segmentation
- Growth features
That combination can eliminate several separate tools for newsletter-first businesses.
beehiiv also operates one of the more aggressive partner programs in this category. Its current program starts qualifying partners at 50% of referred revenue for 12 months and can rise to 55% or 60% at higher tiers.
Again, the affiliate program isn’t why beehiiv makes this list. The product earns its position because it’s genuinely differentiated for newsletter publishers.
Where beehiiv Falls Short
A local service business, B2B sales organization, or sophisticated ecommerce brand doesn’t necessarily benefit from beehiiv’s publishing-oriented feature set.
Gary’s Take
If you’re starting “a newsletter,” compare beehiiv and Kit. If you’re adding email marketing to a business, I’d probably look elsewhere first.
That distinction will save you a lot of feature-comparison headaches.
Best for: Newsletter businesses
Biggest strength: Publishing, growth, and monetization
Main limitation: Specialized around publishers and creators
6. GetResponse — Best All-in-One Email Marketing Platform
Best for: Businesses that want email, automation, lead generation, and related marketing tools in one platform.
GetResponse has expanded well beyond its original email-marketing roots.
It combines email campaigns with automation, landing pages, lead-generation tools, webinars, ecommerce functionality, and other customer-acquisition capabilities. That makes it attractive to businesses trying to consolidate several marketing functions.
What I Like About GetResponse
Notable capabilities include:
- Email marketing
- Autoresponders
- Marketing automation
- Landing pages
- Signup forms
- Webinars
- Ecommerce tools
- SMS capabilities on applicable plans
- AI-assisted functionality
- Conversion-oriented workflows
GetResponse also has a substantial affiliate program. Its current program begins at 40% commission for 12 months and increases to 50% and 60% at higher sales tiers. The program operates through PartnerStack.
Where GetResponse Falls Short
The all-in-one approach is also the tradeoff.
If you already have dedicated software for landing pages, CRM, webinars, and other functions, some of GetResponse’s breadth may be redundant.
Gary’s Take
GetResponse makes the most sense when you’re actually going to consolidate tools.
Don’t replace three specialized applications with one platform just because the feature comparison chart looks impressive. Replace them when doing so makes the overall marketing system simpler.
Best for: Marketing consolidation
Biggest strength: Breadth of capabilities
Main limitation: Some features may be unnecessary
7. Brevo — Best for Affordable Multichannel Marketing
Best for: Small businesses that want email plus additional communication channels.
Brevo, formerly Sendinblue, has developed into a broader customer communications platform.
Email remains central, but businesses can also use Brevo for capabilities such as automation, transactional messaging, SMS, and customer management.
What I Like About Brevo
Brevo offers:
- Email campaigns
- Marketing automation
- Transactional email
- SMS
- Contact management
- Segmentation
- Forms
- Sales-related functionality
- Multichannel communications
That makes it especially interesting for businesses that want marketing and transactional communications living closer together.
Where Brevo Falls Short
The interface and broader product structure may feel like more than a creator or simple newsletter publisher needs.
Likewise, specialized ecommerce businesses may get more value from Klaviyo or Omnisend.
Gary’s Take
Brevo is a platform I’d consider when email isn’t going to live by itself.
If you know SMS, transactional messages, automation, and customer communication will become part of the system, its broader approach starts making sense.
Best for: Multichannel small-business marketing
Biggest strength: Breadth at accessible price points
Main limitation: Less specialized than category-specific competitors
8. Omnisend — Best Value for Ecommerce Email Marketing
Best for: Ecommerce businesses that want strong email and SMS automation without immediately jumping to Klaviyo.
Omnisend is another ecommerce-first email marketing platform and probably the most obvious Klaviyo alternative on this list.
Its value proposition is relatively straightforward: combine ecommerce email, SMS, segmentation, and automation in a system built around online-store behavior.
What I Like About Omnisend
Useful ecommerce capabilities include:
- Email campaigns
- SMS
- Automated workflows
- Abandoned-cart campaigns
- Welcome series
- Browse-abandonment messaging
- Product-oriented email templates
- Ecommerce segmentation
- Store integrations
The ability to coordinate email and SMS within ecommerce workflows is particularly useful. Omnisend’s own guidance, for example, describes using the channels together in welcome and abandoned-cart sequences rather than simply duplicating the same message across both.
Where Omnisend Falls Short
The same specialization that makes Omnisend useful for ecommerce makes it less compelling for publishers, creators, B2B organizations, and service businesses.
Gary’s Take
Klaviyo is the ecommerce heavyweight; Omnisend is the alternative I’d make sure to price and evaluate before signing the contract.
Sometimes the second-most-obvious platform is the better fit.
Best for: Value-conscious ecommerce brands
Biggest strength: Ecommerce email + SMS automation
Main limitation: Limited appeal outside ecommerce
9. AWeber — Best Established Platform for Beginners
Best for: Entrepreneurs and small businesses that value simplicity and an established email platform.
AWeber has been around long enough to remember when “AI marketing” sounded like science fiction.
Longevity isn’t a reason by itself to choose software, but AWeber remains a legitimate option for straightforward email marketing, particularly for small businesses and entrepreneurs that don’t need sophisticated enterprise automation.
What I Like About AWeber
AWeber covers the essentials:
- Email campaigns
- Newsletters
- Automation
- Landing pages
- Signup forms
- Templates
- Subscriber management
- Ecommerce functionality
- Integrations
Its independent Advocate Program is also unusually affiliate-friendly. AWeber currently pays 30% recurring commissions for 0–99 paid referrals, 40% for 100–499, and 50% for 500+ referrals within a trailing 12-month period. Those commissions continue for the lifetime of the referred paid account, and its tracking cookie lasts 90 days.
Where AWeber Falls Short
Newer competitors have pushed harder into sophisticated automation, creator monetization, ecommerce intelligence, and modern publishing experiences.
AWeber does a lot. It simply isn’t my first choice when one of those specialized areas is central to the business.
Gary’s Take
I wouldn’t choose AWeber because it’s been around forever.
I’d choose it if straightforward email marketing is exactly what you want and you value an established platform over chasing every new marketing-software feature.
Best for: Straightforward small-business email marketing
Biggest strength: Established and approachable
Main limitation: Less differentiated than newer competitors
10. Mailchimp — Best for Familiarity and Integrations
Best for: Businesses that value a familiar ecosystem and broad integrations.
Mailchimp may be the most recognizable name in email marketing, which creates both an advantage and a problem.
The advantage is an established ecosystem with integrations, templates, documentation, and a large user base. The problem is that brand recognition can make Mailchimp the automatic choice even when another platform fits the business better.
What I Like About Mailchimp
Mailchimp supports a broad set of capabilities including:
- Email campaigns
- Templates
- Audience management
- Segmentation
- Automation
- Landing pages
- Forms
- Reporting
- Integrations
- AI-assisted marketing functionality
For businesses already embedded in the ecosystem, switching platforms may create more disruption than benefit.
Where Mailchimp Falls Short
Pricing and feature restrictions can become increasingly important as a list and marketing program grow. Businesses with specialized creator, automation, or ecommerce requirements also have competitors designed more directly around those needs.
Gary’s Take
Don’t choose Mailchimp because it’s the email platform you’ve heard of. But don’t migrate away from it just because another platform is newer, either.
Switching marketing software has a cost. Make sure the improvement is worth it.
Best for: Businesses prioritizing familiarity and ecosystem
Biggest strength: Established platform and integrations
Main limitation: Better specialized options exist
Which Email Marketing Platform Is Best for You?
Ignore the feature wars for a minute.
Start with the business model.
| If You Are… | Start With |
|---|---|
| Small business | MailerLite |
| Creator or solopreneur | Kit |
| Newsletter publisher | beehiiv |
| Ecommerce store | Klaviyo |
| Ecommerce store prioritizing value | Omnisend |
| Business with complex automation | ActiveCampaign |
| Business consolidating marketing tools | GetResponse |
| Business combining email, SMS and transactional messaging | Brevo |
| Beginner wanting established software | AWeber |
| Existing Mailchimp business without major problems | Mailchimp |
That’s a more useful decision framework than comparing whether Platform A has 137 templates and Platform B has 142.
What Features Should You Look for in Email Marketing Software?
Email Creation
You shouldn’t need a designer or developer every time you want to send an email.
Look for an editor that lets your team create mobile-responsive emails quickly while maintaining consistent branding. Templates are useful, but the editing experience matters more than the raw number of templates advertised.
Segmentation
A healthy email program eventually moves beyond sending the same message to everyone.
Useful segmentation might incorporate:
- Subscriber interests
- Customer status
- Engagement
- Purchase behavior
- Lead source
- Geography
- Lifecycle stage
- Website behavior
The sophistication you need depends heavily on your business.
Marketing Automation
At minimum, most businesses should be able to automate welcome sequences, lead nurturing, customer follow-ups, and other predictable communications.
More advanced businesses may require conditional logic, behavioral triggers, scoring, branching workflows, and integrations with CRM or ecommerce data.
If automation is becoming a larger part of your marketing operation, understanding workflow automation can help separate a useful automated process from a pile of disconnected triggers.
Analytics
At minimum, you should be able to evaluate delivery, clicks, conversions, unsubscribes, and campaign trends.
But don’t turn email marketing into an open-rate beauty contest.
The most valuable metric is ultimately connected to the purpose of the email: purchases, leads, bookings, subscriptions, qualified traffic, retention, or another meaningful business outcome.
That’s part of the broader discipline of marketing analytics: measuring whether marketing activity actually contributes to the result the business cares about.
Integrations
Your email platform probably won’t operate alone.
Consider whether it needs to communicate with your:
- Website
- CRM
- Ecommerce platform
- Analytics system
- Lead-generation tools
- Payment processor
- Webinar platform
- Customer support software
- Automation platform
Native integrations are usually easier. APIs and automation tools can fill gaps, but every extra connection creates another thing that can break.
What About AI Email Marketing?
AI is rapidly becoming a standard feature across email marketing software, but I wouldn’t choose an email platform simply because “AI” appears 47 times on its pricing page.
Useful applications include generating subject-line variations, helping draft email copy, predicting send times, assisting with segmentation, summarizing campaign performance, and personalizing content.
The important distinction is whether AI improves an existing marketing process.
My guide to AI email marketing explores that topic separately, including where AI genuinely helps and where the marketing still needs a human brain attached to it.
Free vs. Paid Email Marketing Platforms
A free plan can be an excellent place to start, especially when you’re building your first list.
But don’t choose a platform based solely on the largest free subscriber allowance.
The more important question is what happens after you grow.
Before committing to a platform, check:
- Subscriber limits
- Monthly email limits
- Automation restrictions
- Branding requirements
- User limits
- Reporting restrictions
- Landing-page limits
- Pricing at 5,000, 10,000 and 50,000 contacts
- SMS or additional messaging costs
- Cost of advanced features
Migrating an established email operation is much more annoying than changing software when you have 300 subscribers.
Think at least one or two stages ahead.
Is It Worth Switching Email Marketing Platforms?
Switch when there’s a specific problem worth solving.
Good reasons might include:
- Costs have increased significantly.
- Your current automation can’t support required workflows.
- Ecommerce data is inadequate.
- Segmentation is too limited.
- Your team struggles with the interface.
- Important integrations aren’t available.
- Deliverability problems are persistent and platform-related.
- You’ve outgrown the platform’s reporting or customer-management capabilities.
“Everyone on LinkedIn is talking about another platform” is not on that list.
Changing email providers means migrating contacts, forms, integrations, templates, automations, tracking, authentication, and sometimes historical data. There should be a meaningful payoff.
Gary’s Picks
If you want to skip the comparison and get to the decision, here’s where I’d start:
Best overall: MailerLite
It’s the platform I’d recommend to the widest range of businesses because it balances capability, usability, and cost.
MailerLite’s affiliate program is also one of the strongest in this category, paying 30% recurring commission on the initial purchase and subsequent subscription payments for as long as the referred customer remains active. It uses a 45-day referral window.
Best for creators: Kit
Its creator-first approach makes more sense for bloggers, coaches, authors, podcasters, and businesses built around an individual audience.
Best for ecommerce: Klaviyo
If customer and purchase behavior drive your email strategy, Klaviyo’s ecommerce specialization becomes a real advantage.
Best for newsletters: beehiiv
If building, growing, and monetizing the newsletter itself is the business model, beehiiv is one of the first platforms I’d evaluate.
Best for advanced automation: ActiveCampaign
If your workflows are genuinely complicated, ActiveCampaign provides capabilities that simpler platforms deliberately avoid.
Frequently Asked Questions
What is the best email marketing platform overall?
MailerLite is my pick for the best email marketing platform for most small and midsized businesses. It provides a strong combination of email creation, automation, landing pages, subscriber management, usability, and value. Businesses with specialized requirements may be better served by platforms such as Klaviyo, Kit, beehiiv, or ActiveCampaign.
What is the best free email marketing platform?
MailerLite is one of the strongest places to start for businesses looking for a capable free email marketing option. Kit, beehiiv, Brevo, Omnisend, and other platforms also provide free or entry-level options, although limits and included features change over time.
What is the best email marketing platform for ecommerce?
Klaviyo is my first choice for serious ecommerce email marketing because its platform is designed around customer and commerce data. Omnisend is a strong alternative worth comparing, particularly for stores looking for a different price-to-feature balance.
What is the best email marketing platform for creators?
Kit is one of the best email marketing platforms for creators because its subscriber management, automations, landing pages, publishing, and monetization tools are designed around audience-driven businesses. Newsletter-first publishers should also compare beehiiv.
What is the easiest email marketing software to use?
MailerLite and AWeber are strong options for users prioritizing simplicity. The easiest platform ultimately depends on the complexity of the campaigns and automations you need to build.
Is Mailchimp still worth using?
Yes, particularly for businesses already using Mailchimp successfully. However, new users should compare Mailchimp against MailerLite, Kit, Brevo, ActiveCampaign, and specialized platforms before assuming the best-known email marketing brand is automatically the best fit.
Do I need a CRM and an email marketing platform?
Not necessarily. Some email platforms include CRM or customer-management functionality, while dedicated CRMs frequently include email marketing features. Businesses with more complex sales processes may benefit from a dedicated CRM integrated with their email system. You can compare that side of the stack in my guide to the best CRM software for marketing.
The Bottom Line
There isn’t one email marketing platform I’d recommend to every business.
For most small businesses, I’d start with MailerLite. For creators, I’d look closely at Kit. Newsletter businesses should compare beehiiv. Ecommerce companies should start with Klaviyo and Omnisend, while businesses with genuinely sophisticated automation requirements should put ActiveCampaign near the top of the list.
The mistake is choosing the platform with the longest feature list.
Choose the simplest platform that can comfortably support the email program you’re building over the next few years. You can always add complexity later. Getting rid of unnecessary complexity is considerably harder.
Building a smarter marketing stack isn’t about buying more tools—it’s about choosing the right ones. That’s the kind of growth I like.
— Gary
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