GrowthGary
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AI & Digital Marketing Glossary
AI, SEO, automation, analytics, and digital marketing come with a ridiculous number of acronyms. This glossary is Growth Gary’s plain-English guide to the terms that actually matter. Use it to quickly understand a marketing term, learn how it fits into the larger digital ecosystem, or jump into one of my deeper guides when you’re ready…
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What Is E-Commerce?
Ecommerce, short for electronic commerce, is the buying and selling of products or services through the internet. It includes everything from purchasing a pair of shoes from an online store to subscribing to software, ordering groceries through an app, or buying a digital course. At its simplest, ecommerce replaces or supplements parts of a traditional…
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What Is Website Speed?
Website speed is how quickly a website loads, becomes visually stable, and responds when someone tries to interact with it. That sounds simple, but website speed isn’t really one number anymore. A page can appear quickly while still being frustrating to use because the main content loads late, buttons don’t respond immediately, or the layout…
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What Is AI Research?
AI research is the use of artificial intelligence to help find, analyze, organize, compare, summarize, and synthesize information. Instead of manually opening dozens of sources and sorting through everything yourself, AI can help narrow the field, surface patterns, extract useful details, and turn large amounts of information into something easier to work with. That can…
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What Is Marketing Analytics?
Marketing analytics is the process of collecting, measuring, analyzing, and interpreting marketing data to understand what’s working, what isn’t, and where marketing resources should go next. At a basic level, marketing analytics helps answer questions like: The simplest definition is: Marketing analytics is the use of data to measure marketing performance and make better marketing…
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What Is CRM Software?
CRM software is a system businesses use to organize customer and prospect information, track interactions, manage sales activity, and maintain relationships over time. CRM stands for Customer Relationship Management. At the simplest level, CRM software helps answer questions like: Without a CRM, that information often ends up scattered across inboxes, spreadsheets, notes, calendars, and people’s…
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What Are AI Agents?
AI agents are artificial intelligence systems designed to pursue a goal by deciding what actions to take, using available tools or information, evaluating the results, and continuing until the task is completed or requires human input. That’s a little different from the AI most people are used to. With a typical AI assistant, the interaction…
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What Is AI Automation?
AI automation is the use of artificial intelligence inside automated workflows so software can do more than simply follow fixed rules. Traditional automation usually works like this: If X happens, do Y. AI automation adds interpretation, generation, classification, or decision-making into the process. That means a workflow can potentially: The simplest definition is: AI automation…
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What Is AI Email Marketing?
AI email marketing is the use of artificial intelligence to help create, personalize, optimize, automate, and analyze email campaigns. If regular email marketing is the system for building and communicating with an email audience, AI is an added layer that can help marketers make parts of that system faster or smarter. AI can help with…
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What Is Email Marketing?
Email marketing is the use of email to communicate with an audience for the purpose of building relationships, promoting products or services, educating subscribers, generating leads, and driving repeat business. That can include: At its best, email marketing gives businesses a direct way to communicate with people who have chosen to hear from them. That…